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Moments after we heard reports of Facebook’s new URL shortener, Google launched its own service, aptly called goo.gl.
At the moment, its only being used for Google Toolbar and Feedburner. The shortener is not a stand alone service and is not available for “broader consumer use.” That is, for now at least. Google assures that its shortener will be stable and secure to help protect users from clicking on malicious sites. And unsurprisingly, Google promises a speedy service for links.
Google’s foray into the URL shortening world isn’t strange; many platforms are developing their own shorteners in house, such as Digg and Facebook. But the implications of this new service are that the tech giants wants to extend their social reach on major networks like Twitter and Facebook. You’ve got to think that Google will eventually roll this out more broadly to extend its reach but it’s unclear at the moment if this will happen.
